After the double ultimate Gray and Illuminating in 2021, the Pantone Color Institute reveals the 2022 Color of the Year: Very Peri ( Pantone 17-3938). A historic choice, because, for the first time, Pantone Institute created a new color instead of using existing colors.
The times of transformation currently experienced by the invasion of COVID-19 and all its variants were the inspiring motto of Very Peri. Coming out of the woodwork, after an immense period of isolation, the paradigm of consumption and socialization has changed. Our notions and standards are no longer the same. And so, with a carefree attitude and an intrinsic curiosity, the imposing bluish color with a reddish and violet touch is born, which gives us joy and a dynamic presence that encourages courageous creativity and imaginative expression, sometimes with character or with softness.
“As we move into a world of unprecedented change, choosing the Pantone 17-3938 Very Peri brings a new perspective and familiar view of the trusted and beloved blue color.” Eiseman , Executive Director of Pantone Institute .
The color of the year helps us to look at the present and future with a new vision to rewrite our lives. Blue, the color of loyalty and trust, with the enthusiasm and vivacity of the red nuances, bring us a dynamic and energetic presence. The creation of this new color, something unprecedented in the world of Pantone , reflects the changes and global innovations we are currently experiencing. “While society continues to recognize color as an intense form of communication and as a way to express and influence ideas and emotions, to engage and connect, the complexity of this new shade of blue with red-violet undertones points to the possibilities of expansive spaces that are before us.” Defend the brand.
ABOUT PANTONE COLOR OF THE YEAR
The “Color of the Year” selection process requires careful decisions and a lot of trend analysis. This selection entails in-depth research by Pantone color experts , belonging to the Pantone Color Institute , on color trends and influences. A survey carried out in various areas, from the entertainment industry to cinema, art collections, fashion, design, technology, sporting events to the textures that color can affect. The “Color of the Year”, held 23 years ago, has influenced the development of products, as well as the purchase decision in various sectors of fashion, decoration and industrial design, graphic design and packaging .
ABOUT PANTONE COLOR INSTITUTE ™
The Pantone Color Institute is Pantone 's business unit that highlights key seasonal colors on the runway, selects the Pantone Color of the Year , forecasts global color trends and advises companies on color matters for products and brand visual identity. Through seasonal trend forecasting, color psychology and color consulting, the Pantone Color Institute partners with global brands to effectively leverage the power, psychology and emotion of color in your design strategy.